In 1994, I established Absolute Electrical Service with one goal in mind: Set the standard for quality service! The first day I opened, I hired an answering service so people wouldn’t get an answering machine. I based my prices not on “what I could get”, or “the going rate”, but at a value that the customer thought was fair for both of us. I also enacted a policy of never taking a customer’s money until they were completely satisfied. This creates a situation where my customers completely trust the work being performed, as they have nothing to lose. They ARE the boss, and I love working for them. Service— that’s what it’s all about! I never tell customers “I’ll see you in two weeks”, or “I can’t get there today”, and lastly, “I have to charge you more because I made a mistake estimating”. Nevermind the customer who had the electrician “friend” who charged upwards of 50% more because he could. The electricians that serve the community (including myself) are family men who take pride in their work. A recurring phrase is “Would you do that in YOUR house”? This sets the standard, and it’s why we have been around for 15 years.